Introducción al Marketing Internacional Delaware

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Es necesario recurrir a las técnicas de comercialización, a los métodos de organización y a los principios de gestión empresarial que nos brinda toda estrategia de marketing, orientada al mercado exterior.

Su acceso debe decidirse racionalmente analizando rigurosamente las posibilidades de exportación mediante estudios de mercado, análisis de viabilidad comercial y una adecuada planificación. La exportación no es una actividad residual o marginal y debe considerarse por las empresas como fundamental en la gestión comercial de una empresa, máxime en una economía global como en la que nos encontramos actualmente.

Algunas diferencias entre el marketing nacional e internacional:

Marketing nacional
• Una lengua y nacionalidad.
• Mercados relativamente homogéneos.
• Los factores políticos influyen poco.
• Disponibilidad de datos exactos y simples.
• Situación estable del entorno.
• Clima financiero homogéneo.
• Una sola moneda.
• Reglas del juego claras y comprensibles.

Marketing internacional
• Varias lenguas, nacionalidades y culturas.
• Mercados fragmentados y diferenciados.
• Los factores políticos son vitales.
• Obtención difícil de datos claros.
• Inestabilidad del entorno.
• Diferentes climas financieros.
• Diferentes monedas.
• Reglas del juego diferentes, cambiantes y poco claras

LA INVESTIGACIÓN DE MERCADOS DEBE DAR RESPUESTA A CUATRO PREGUNTAS BÁSICAS

¿Que exportar?
Selección de la Gama de productos

¿Dónde Exportar?
Selección de mercados potenciales. Segmentación

¿Cómo Exportar?
Selección de las formas de presencia en los mercados

¿A que precios exportar?
Conocimiento de la banda de fluctuación de precios del mercado elegido. Posicionamiento.Distribución

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Living Well Magazine

Living Well Magazine Health +Home+Food + Wealth+Style

302-355-0929
1519 Old Coach Rd
Newark, DE
http://www.livingwellmagazine.net

Living.Well Magazine™, a regional monthly publication which debuted in February 2005, is about Health, Home, Food, Wealth and Style. It targets a mainstream readers who want to “live well” in all aspects of life while being responsible to their themselves, the environment and the community in which we live.. We set an example by being a socially responsible, socially active, environmentally friendly publication with mainstream appeal.
The wellness industry is on the verge of exponential growth, driven there by the “Baby Boom” generation and their children. They are interested in preventive health, clean air, renewable energy, Western and Eastern medicine, exercise and organic food. They want to incorporate responsible practices into their lives without going to extremes.
For this influential core segment wellness means more than physical well-being; it is about emotional and physical satisfaction with the quality of life – “living well”.
Living.Well Magazine™ has reached into this market niche and in corresponding industry trends, and has enjoyed tremendous success in the last 2 years. Increasing circulations from 5000 copies/ month and now currently delivering 17,000 copies /month!
Our balanced content targets core segments of the “Baby Boomer” generation and their children (trailing boomer) with the information they want: strong emphasis on health and wellness with our Health Information Bursts© format; concise treatment of editorial topics from a mainstream perspective; and regular features about fitness, weight loss, personal money management, horoscopes, arts and entertainment. The format is informative, enjoyable and visually appealing.
Our readers are composed of both professional men and women, with an average income of 75,000+, who own their own home, have breakfast, lunch or coffee out, workout, see their Doctors regularly. Because of our mainstream editorial format Living. Well Magazine attracts advertisers who can service this market’s concept of “living well” with a variety of goods and professional services.
Our strategy is simple: LIVING.WELL MAGAZINE provides good reading material and places it strategically where the consumer has time to read it...and they will!
Living.Well Magazine™ was conceived and designed from the ground up. As retail professionals with more than 30 years experience in retail, food service, and education, we know our readers ,and how to reach them. In fact, we are the readers: we share their concerns about health, lifestyle, parenting, community and the environment.
At the present time Living.Well Magazine™ is ideally positioned to reach the fastest-growing market with quality information from a rapidly-growing industry. We can connect readers with local goods and services via a convenient format which entertains while it informs. Living.Well Magazine

– Living.Well Magazine